The Thing Is...

Creativity is exhausting.

Ideas are abundant, but bringing them to fruition is a long and frustrating, sometimes overwhelming, process. Of course, it could be the result of a long day and a very long week (yes, I'm aware it's only Tuesday).

Today's assignment was to research paint and flooring costs. Since we do not have any measuring tools, we resorted to using what was at hand, or in this case, foot (size 12).

So the room's measurements were figured out (more or less) and then we started thinking about the colors we wanted which would reflect the company. After all, the whole point in redecorating the room was to make it into our company HQ. We were smug knowing our business colors already, one of the first things we thought of when we conceived our company.

Then we used the Sherwin-William paint program that allows you to daub paint on virtual walls so you can see how it looks. Suddenly our company colors weren't so great after all because two of the colors were too close together on the color wheel and the third was always too something (bold, light, dark, etc). Plus the color scheme is important because, like flowers, every color represents something.

Research has shown that color influences our emotions in a variety of ways, but perhaps most importantly, it's the first sensory touch point with a customer or client. "The first point of interaction is shaped by the color, and color is the most memorable sense," says Leslie Harrington, the executive director of The Color Association and a color consultant. "Before anything else, they see color." (1)

Case studies have shown that a consumer's decision to purchase products can range from anywhere between 60 and 80 percent based on the product's color.  Color has the unique ability to make or break the success of a product, Harrington notes. "It doesn't cost you any more to make the right color decision for your product. But if you choose the wrong color, from the onset, you're not going to communicate what you want to your customer.' In other words, if you get it wrong, it can really impact the overall performance of your company. (2)

Who knew?

Guess we'll have to go back to square one and make sure the colors we choose are for the customer and not personal preference.